Patients look you up before they visit. They ask family, search your name on Google and read the local news. A true and useful story in a newspaper or news portal gives them one more reason to trust you. This guide shows hospitals and clinics in Guwahati what counts as news, what to leave out, and how to send it.
The short answer
Write about the hospital, its facilities and public information, not about one doctor’s skill. Health news works when it helps readers: a new facility, a free health camp, an awareness day or a new service. Editors decide what they publish, so coverage is never guaranteed.
In this guide
- What counts as news for a hospital or clinic
- Keep every claim within the rules
- What to include and what to leave out
- A worked example
- How and when to send it
- Checklist before you send
- Frequently asked questions
What counts as news for a hospital or clinic
A new department or equipment is news only if it changes something for patients. These are the kinds of stories editors can use:
- A new department, ward, lab or piece of equipment
- A free health camp or screening drive
- An awareness day, such as World Heart Day or World Diabetes Day
- Health information for the public, such as seasonal tips, kept factual
- Community work and partnerships with schools and local groups
- Milestones, such as an anniversary or a new branch
- Formal announcements that the medical ethics rules allow, such as starting a practice or changing address
Keep every claim within the rules
Medical advertising has its own rules. The National Medical Commission has the Code of Medical Ethics Regulations, 2002 on its website. Regulation 6.1 calls soliciting of patients unethical and bars a doctor from publicity that draws attention to their skill, qualifications or achievements, and from boasting of cases, operations or cures. It allows formal press announcements, such as starting a practice, changing address or declaring charges.
If you claim an award or a ranking, keep the proof of how it was decided. The ASCI Code asks advertisers to be able to substantiate their claims. Rules change, so check the National Medical Commission site for the current text. This is general information, not legal advice.
What to include and what to leave out
Include
- The facility, camp or service, in plain words
- Date, time, venue and who can attend
- Facts and numbers, such as beds, timings and what is free
- A quote from the hospital administration, with a name and designation
- A contact number that is answered
Leave out
- Cure claims and promises of results
- Patient testimonials and before-and-after stories
- Promotional profiles of one doctor’s skill
- Words like “best” or “number one” without proof
- Discounts and “book now” language
A worked example
The hospital below is made up. Use it as a pattern, not as text to copy.
Headline: Example Care Hospital to hold free diabetes screening camp in Guwahati on World Diabetes Day
Guwahati, 14 November – Example Care Hospital will hold a free diabetes screening camp on World Diabetes Day at its campus in Beltola, Guwahati, from 9 am to 1 pm. Blood sugar checks will be free for all visitors, and dietitians will be available for general advice on food and daily habits. No registration is needed. Visitors are asked to come on an empty stomach if they can. "We want more people in the city to know their blood sugar level early," said [Name], [designation], Example Care Hospital. ENDS About Example Care Hospital [Two or three lines on the hospital, where it is based and its website.] Media contact [Name] | [Phone] | [Email]
Why it works: it is about a public camp, not about one doctor. It has the date, time, venue and what is free. There are no cure claims and nothing is called “best”. For the full layout, see our free press release template.
How and when to send it
- Send news about a camp or an awareness day a day or two before the event, with the date, time and venue in the first paragraph.
- Send a short follow-up with a captioned photo after the event.
- Send it on a weekday morning to the right desk, with a clear subject line.
- To find outlets, see our Northeast India media directory and our guide on getting featured in Assam newspapers.
Checklist before you send
- The story is about the hospital, its facilities or public information.
- There are no cure claims, testimonials or doctor profiles.
- Every number, date and name is checked.
- Any award or ranking has proof of how it was decided.
- There is one quote with a name and designation.
- The contact person will answer today.
- A captioned photo is ready.
Frequently asked questions
Can a hospital or clinic get news coverage in Guwahati?
Yes, if the story is real, local and useful to readers, such as a new facility, a health camp or an awareness day. Editors decide what they publish, so earned coverage is never guaranteed.
Can I name a doctor in a press release?
Be careful. Medical ethics rules restrict doctors from publicity that draws attention to their own skill or qualifications. Stories about the hospital, its facilities and public information are safer. If a story has to name a doctor, check with your state medical council first.
Can I include patient stories or before-and-after photos?
We do not write patient testimonials, cure claims or before-and-after stories. They are risky under medical advertising rules and can harm patient privacy.
How early should I send the news?
For a health camp or an awareness day, send it a day or two before the event, with the date, time and venue in the first paragraph. Send a short follow-up with a photo after it.
How much does a press release cost?
Our press release packages start at ₹6,240 per release. The price depends on how many websites you want and which ones. See the pricing page.
Have hospital or clinic news to share?
Tell us what is happening and any dates. We will reply on WhatsApp with ideas, the right package and a clear next step, and we keep every claim within the rules.